The first step to product development is phrasing a question in a way that affirms your audience will actually make the purchase.
“I need honest feedback. If I were to create [specific product] around [area of expertise], would you be interested in purchasing this?”
Normally I don’t give you scripts to follow verbatim, but today I am!! Use the above script I just gave you and run with it.
This is straight up market research, and the confirmation that you’ve done a good job giving value upfront to your tribe.
It is important that you phrase it this way because you want affirmation that they will purchase. ALWAYS look for a yes.
Remember, marketing is ever evolving yet the principles remain in place:
As always, I provide a worksheet in my Personal Brand Blueprint to help make the process a little easier! Head over to https://www.bigmarvsblueprint.com/ to download a digital version of the Personal Brand Blueprint.