MARVIN "MR. BIG" COFFMAN

Builds Systems That Build Businesses

Helping agency owners and entrepreneurs automate operations, scale efficiently, and reclaim their time.

MARVIN "MR. BIG" COFFMAN

Builds Systems That Build Businesses

Helping agency owners and entrepreneurs automate operations, scale efficiently, and reclaim their time.

From Microsoft to Mr. Big

Why I Built Automation GOAT

I’m Marvin Coffman. After leaving Microsoft, I struggled to scale my agency without sacrificing my sanity. That’s when I created the Dual Funnel System (DFS)—a powerful backend system that helps you scale without burning out.

Now I help agency owners automate their businesses, stop being the bottleneck, and reclaim time for what matters most.

Creator of Automation GOAT
Host of Business Nostalgia Podcast
Founder of HighLevel Central
Leader of Handcrafted Warriors

What We Offer

Simplify. Systemize. Scale.

Whether you're looking for done-for-you automation, mentorship, or purpose-driven growth—this is your starting point.

Automation GOAT

The done-for-you tech arm that implements your entire Dual Funnel System (DFS) from lead capture to fulfillment.

Built for scale, powered by clarity.

The Dual Funnel System (DFS)

This is the proven framework that unlocks backend automation for agencies and service providers.

Lead gen → Sales → Onboarding → Retention → Referrals—all systemized.

HighLevel Central

A private mastermind and implementation hub where agency owners grow smarter together.

Weekly builds. Templates. Coaching. Accountability.

Handcrafted Warriors

A movement for faith-driven men who lead with integrity and walk in purpose.

Monthly rucks. Real brotherhood. Built for legacy.

4 Simple Steps to Success

From Chaos to Clarity in 4 Steps

Audit Your Bottlenecks

We help you identify where you're losing time and revenue.

Map the System

We'll design a custom blueprint around your business flow.

Automate + Train

We implement your automation and help train your team.

Scale with Confidence

Watch your operations run smoothly while you step into your CEO role.

Weekly Free Workshop

Join the Free DFS Workshop – Every Friday

Join the Free DFS Workshop –
Every Friday

See how the Dual Funnel System works in real time—and how to plug it into your business immediately.

What You’ll Learn:

How to stop trading time for money
Real examples of automation in action
Live Q&A to ask your specific questions
Behind-the-scenes of real agency systems

Featured Blog Posts

Latest From the Blog

Automation insights, agency growth tips, and real behind-the-scenes lessons.

Building a God-Centered Business in a System-Centered World

READY TO CREATE A BRAND THAT DEMANDS ATTENTION?

Create a personal BRAND around your PASSION and then MONETIZE IT. Time is a resource you can’t get back, no matter how much money is in the bank. Start using your time now to build a brand around YOUR passion and live a life of FREEDOM!

Social Proof

Real results from real clients

"Couldn't have done it without his help"

Big Marv helped me out when I was just starting out with Clickfunnels about 1 month back. He helped me sort out all the technical issues that come with making a funnel from scratch. The funnel is currently converting very well. Couldn’t have done it without his help at the start, so thanks Marv.

Lee Cheng Xiu

Brand Apex Media

"Absolutely Amazing"

Marv is absolutely amazing. He is extremely honest with you, and will help your ads actually convert and get results. He has access to the best people in the business for funnel building, video production, almost anything you need to help build your brand and get you going in the right direction.

Kristen Bradaick

Appointments Today

"I'm so grateful for him!"

Marv was the only person who stepped up to help me out with integrating stripe through my website and email automation system. Not having it was preventing me from so much in my business and adding a ton of unnecessary stress to my life. I’m so grateful for him! He is very patient and has a good sense of humor. Thanks Marv!

MARVIN "MR. BIG" COFFMAN

Builds Systems That Build Businesses

MARVIN "MR. BIG" COFFMAN

Builds Systems That Build Businesses

Why I Built Automation GOAT

What We Offer

Simplify. Systemize. Scale.

Whether you're looking for done-for-you automation, mentorship, or purpose-driven growth—this is your starting point.

Automation GOAT

The done-for-you tech arm that implements your entire Dual Funnel System (DFS) from lead capture to fulfillment.

Built for scale, powered by clarity.

The Dual Funnel System (DFS)

This is the proven framework that unlocks backend automation for agencies and service providers.

Lead gen → Sales → Onboarding → Retention → Referrals—all systemized.

HighLevel Central

A private mastermind and implementation hub where agency owners grow smarter together.

Weekly builds. Templates. Coaching. Accountability.

Handcrafted Warriors

A movement for faith-driven men who lead with integrity and walk in purpose.

Monthly rucks. Real brotherhood. Built for legacy.

4 Simple Steps to Success

From Chaos to Clarity in 4 Steps

Audit Your Bottlenecks

Map the System

Automate + Train

Scale with Confidence

Weekly Free Workshop

Join the Free DFS Workshop – Every Friday

Join the Free DFS Workshop – Every Friday

Featured Blog Posts

Latest From the Blog

Building a God-Centered Business in a System-Centered World

Lead Follow-Up Automation: Why It’s the Real Moneymaker in 2025

Why Most Funnels Fail Before They Even Launch

READY TO CREATE A BRAND THAT DEMANDS ATTENTION?

Create a personal BRAND around your PASSION and then MONETIZE IT. Time is a resource you can’t get back, no matter how much money is in the bank. Start using your time now to build a brand around YOUR passion and live a life of FREEDOM!

Social Proof

Real results from real clients

"Couldn't have done it without his help"

Big Marv helped me out when I was just starting out with Clickfunnels about 1 month back. He helped me sort out all the technical issues that come with making a funnel from scratch. The funnel is currently converting very well. Couldn’t have done it without his help at the start, so thanks Marv.

Lee Cheng Xiu

Brand Apex Media

"Absolutely Amazing"

Marv is absolutely amazing. He is extremely honest with you, and will help your ads actually convert and get results. He has access to the best people in the business for funnel building, video production, almost anything you need to help build your brand and get you going in the right direction.

Kristen Bradaick

Appointments Today

"I'm so grateful for him!"

Jacqui Pugh

jacquipugh.com

Company

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Every Friday