Day 13 is all about newsjacking… newsjacking FTW!
Are you familiar with the term?
It’s the art and science of injecting your ideas into a breaking news story so you
and your ideas get noticed.
Coined by David Meerman Scott, Newsjacking is great way to increase brand
exposure while showcasing your personality and unique view on current events.
Let people get to know you. It’s important to have a well-established business,
but people buy from people. And they will buy from you because they know you,
they connect with you, and trust your product and/or service.
Be real and honest and your work will shine!
Don’t sweat it, I provide worksheets for EVERY exercise in my Personal Brand Blueprint to help make the process easier. Head over to https://www.bigmarvsblueprint.com/ to download a digital version of the Personal Brand Blueprint