As an entrepreneur, the most important thing to do is build your brand one step at a time. You may not see its essence now, but you will in the future.
If you see an expert in any niche right now, then it’s because of building their personal brands over time. And once done, the brand they build in the process will keep bringing in money for them. Yes, it will be a money stream that brings in revenue on autopilot.
I know there is a lot involved in branding. It may take a toll on your marketing budget, but it’s essential that you begin with the little you have.
Branding is all the elements, signs, symbols, core values, mission and vision statements, and colors that a company develops to distance itself from the competitors and get a share of the target market.
I know we often think branding is mainly the logo, colors, and the sign of the company. However, it’s more than that.
If it were the visuals, Apple could never have risen to the top of the mobile manufacturers’ map. Google could have never worked its way up to become the top search engine in the world.
It’s more than the visuals. Instead, it’s what we don’t see often. It’s what pushes the company even in a financial crisis. It’s also what makes the customers like the company.
How we do it as the Big Marv brand
Apart from the automation king, I have a good knack for branding and strategy, as well. In fact, if you check out my landing pages and this website, you can’t fail to notice the branding efforts.
I have managed to be consistent with my branding colors, logo, sign (which is my head), the tagline, and other various elements such as the fonts.
There is also something most people don’t see; the purpose, the drive, the core to waking up every day and getting things done.
You see, we have our customer journey mapped out. We have personas for every segment of customers and clients we are targeting.
Since each of our clients has to go through a pipeline that automatically converts them, we ensured that we employed an excellent user experience in every stage of the journey.
They will first download our lead magnet and consume it. They will also get our value-packed emails before finally hopping into a call with us. By the time the customer is booking a call with us, he already wants us to work with him.
That’s branding; it’s what you don’t see. The experience that the customer has when in our pipeline ultimately converts him or her.
Here are some aspects that can help you do this the right way:
Develop a strong ‘why’
Every brand needs a strong ‘why’ to guide it. And it shouldn’t be to make lots of money [link] because that’s a weak reason.
To develop strong relationships with your customers and network with people in your niche, you need a strong sense of purpose and direction, which you may never have if you are chasing money, for instance.
Is your goal to make someone’s life easier?
Do you want to help at least ten people hit six figures implementing your strategies?
Are you helping agencies book enough appointments?
Whichever the case, take your time to develop a strong sense of purpose. It’s what will guide your customers when interacting with your brand.
It gives customers a reason to trust you and purchase from you. Our mantra as the Big Marv brand has always been adding value. We help so many entrepreneurs scale up leveraging our automation skills.
What is your why?
The next important branding element that we don’t often see is the voice. Most of the time, we don’t consider it, but it’s a powerful marketing element.
Think about the words you write on your site, landing page, or even your social profiles. There has to be some unique voice you often use. It’s this voice that separates you from the rest of your competitors.
Do you have a YouTube channel? You don’t just say anything in it, do you? I’m sure there are words and phrases you like to use. All these words make up your brand voice.
It’s how you channel your personality and what your stand for as a brand. It can be written text or video.
Whatever you say or post on your Facebook profile gives you a unique voice that your audience can identify you with.
The customer service
You may not have thought this is also branding, but it is. In fact, it’s essential than even the logo and the brand colors.
How do you treat your customers when they come in contact with your business operational environment?
How do they feel when they interact with your sales funnel elements?
These aspects will determine whether they will stay or go for your competitors who might offer them better experiences.
The way you interact with clients will have a significant impact on your brand. You see, people may forget many things about your company, but they will never forget how you made them feel.
So, work on your customer service skills. Let the customer feel you are there to help him attain his goals. Avoid the money mentality because you will lose a lot of customers.
If you help 10 people get to six figures, they will make you earn seven figures. They may never purchase your services, but most of my clients come from the people I helped. So, I know that this principle works.
I know we often think branding is all about visuals. However, they aren’t even that important. The purpose for beginning a company, the voice you want to project, the energy you want to radiate to others is all that matters.
So, the visuals are just a by-product of what you have in you. Work on it every day and see the brand growing steadily.
If you haven’t already, download my 100 Day Personal Brand Blueprint – it’s the exact blueprint I used to build my Big Marv brand. I know it’ll help you build yours too!