It’s critical that you understand your brand and everything it stands for. There is a lot involved in developing a personal brand, but since I assume I’m writing to a mix of newbies and branding experts, let’s begin with the basics.
Let’s paint a picture to make it easy to understand.
What shoes are you wearing now? Probably Nike shoes. Which phone or computer are you using to read this blog post? Let’s say a Mac.
Now, let me ask another question; what comes to your mind when you see the slightly bitten apple sign at the back of a Mac or iPhone? That’s branding.
It’s a practice where a company creates unique marketing elements such as color, logo, sign, symbol, or website meant to distinguish it from competitors and make a memorable impression in their customers’ minds.
Most of the time, branding is developed around the company’s main activity, core values, and story. Look at what KFC or Coca-Cola achieved as a result of branding.
How do you develop a brand?
Apart from the elements such as the logo, website, sign, and color, you can use other business aspects to develop a powerful brand online. One of them is advertising.
Amazon has achieved a lot through advertising. In fact, the company runs most of the ads you see on Facebook or Google PPC ads (They did cut their advertising budget when the COVID 19 pandemic began, though –that was after they realized more people are now shopping online since they didn’t want to go to supermarkets).
You can also develop a powerful brand through excellent customer service. I know some retail stores here in the US that have scaled INSANELY fast because of this. Their brand developed around excellent customer satisfaction.
What’s personal branding?
Whether you know it or not, you are already a brand of your own.
Think about it; how are you dressed? Do you just wear anything?
How do you walk and what type of slang do you use when chatting it up with people?
You see, whatever you say or do is built upon what you stand for as a human being. You can’t just do something because someone else is doing it, can you? Well, I guess you could…but how fucking boring is that?
That happens online, too. Whatever you say, do, or write makes up your brand. If right now I search for your name online, what will I find? Do you have a website, social media presence, or YouTube channel?
Whatever you publish online contributes towards your brand. People know me as the Automation G.O.A.T. because I have continuously written content, shot videos, and engaged in discussions about this topic.
I also have a robust automation platform that thousands of people use for their automation needs. That’s my brand.
How strong is your powerful brand?
It takes time to develop one and time is something you can’t replace. if you haven’t begun building your personal brand, start it now and just watch your business skyrocket as you cement your brand as the go-to for your niche.
Essential aspects in personal branding
Now that we know what personal branding is, there are four elements to consider when it comes to branding:
- Who are you?
Don’t give it a shallow answer because it requires thorough thinking. The answer should accommodate your values, beliefs, and interest as a human being.
So, before answering it, ask yourself what your values are? Your values will determine what you will promote online, how you will promote, and where to advertise. So, it’s a whole lot of critical thinking.
If you haven’t yet found answers to this question, take your time. You can even find a quiet place, jot down your beliefs, goals in life, and core values. These will help you answer the question, ‘who are you?’
- Who are you going to serve?
Now that you understand the first question, you also need to know who you are serving – your audience. Just like you know your skills, talents, abilities, core values, goals, and even interests, you also need to understand all those aspects of your audience.
Your audience doesn’t need to be broad. A broad audience won’t make you an authority fast. You need a blue ocean with less or no competition. You can only achieve this by systematically targeting your specific niching. Don’t trip, you already know I have written another guide about how to thrive in niched markets.
- Why are you serving those people?
The ‘why’ is always powerful; it’s what drives your brand and sets you up for success. The ‘why’ gives you strength and propels you forward whenever you face a challenge.
Is your ‘why’ strong enough?
Is it motivating?
A powerful story for your brand helps customers to recognize themselves within your story, in turn making them eager to hop aboard.
- How are you going to serve them?
Now that we’ve determined the ‘why,’ let’s get to the ‘how’.
There are different ways of doing this. You can choose to use digital or traditional channels. However, since almost all the people are on digital channels, it is good to select one channel.
There are many digital channels to leverage to deliver your ‘why.’ Facebook is a great one. I have used it for some time and found it effective. Of course that’s just an example, do your research to determine which channel will best serve your needs.
Why is personal branding important?
Why do you need a solid personal brand online?
Well, the first thing is it builds trust. You establish relationships through offering value but maintain them through trust. Personal branding gives customers a reason to purchase your offers, subscribe to your thoughts, and engage with your brand.
As a result of branding consistency, you can generate a ton of leads and shoot your conversion rates. That’s what I have achieved as the Automation G.O.A.T.; I have developed a strong personal brand that considers all the interests and values of my tribe.
As a result, I have generated tons of leads and grew my business over time. Most people don’t even know me by my name but by what I do. I get many people inquiring about how they can automate their businesses simply because they know me as the Automation G.O.A.T., which is my branding name.
So, to sum it up, you really need a strong online personal brand. Begin by answering the four questions above, create a credible website, and continuously engage with your audience to develop your brand.
P.S. Want to follow the exact guide I used to build the Big Marv brand? Click below to download my free blueprint!