Let’s start testing the waters by opening up a beta testing program!
You found your people, you know they’re needs and you’re developing a culture around a singular vision! Congrats! You’re a trusted authority in your space!.
At least that’s been our goal together right?
Let’s see if you did it right, shall we?
This will be your first opportunity to monetize your brand. Don’t talk so much
about the product itself. Talk about why you created it. Talk about the problem
you are solving. But most of all, what benefits does it have for your audience.
Talk about your journey so far and how you’ve gotten to where you are. Give
insights about your life and work, why you’re so passionate about that you’re
doing, and the good, the bad, and the lessons you’ve learned from them.
While you could let people into your program for free, I recommend having beta
testers pay to be a part of the program. Limit it to 10-20 people, depending on
your service. Don’t forget to give value upfront and in the end.
As always, I provide a worksheet in my Personal Brand Blueprint to help make the process a little easier! Head over to https://www.bigmarvsblueprint.com/ to download a digital version of the Personal Brand Blueprint.