Do you know what creates passion AND loyalty?
Having a “common enemy” between you and your audience!
One of my favorite movies is Batman (1989 with Jack Nicholson and Michael Keaton… you know, the BEST one). Even though they are nemeses, Batman created Joker and vice versa! They NEED each other to exist. They give each other fuel. They represent two different worlds that give each other purpose.
It’s time to identify your nemesis.
Identify something, or someone, in your industry who operates with contrasting ideas (* this is not about being negative or slandering someone/something*).
It’s about drawing a line in the sand and forcing the audience to take sides. The more passion behind your stance, the more controversy you will create.
Don’t be afraid to be bold, stand your ground and make some noise!
I provide a worksheet in my Personal Brand Blueprint to help you outline what your nemesis will look/feel like and how to slay that dragon! Head over to https://www.bigmarvsblueprint.com/ to download a digital version of the Personal Brand Blueprint.